About Us

Together, We Can Drive Positive Change

PLI’s system of courses, assessments and tools is designed to build strong leaders and high-performing teams. The curriculum has been developed by a team of expert coaches and successful entrepreneurs with experience scaling businesses and coaching high growth organizations.
Trusted by Leaders at Top Organizations
Team Having Fun
Business Meetings and Communication Course

Our Story

How We Started

PLI’s co-founder, Justin Mitchell, discovered the power of business coaching firsthand when he hired a sought-after leadership coach, Trevor Throness.

Trevor’s systematic approach led to 50% consecutive year-over-year growth for Justin’s real estate business, attracted top talent, and improved team unity, focus, and purpose. Seeing the transformative impact on his business, Justin realized that this system could help revolutionize companies across different industries.

With this deep understanding of the potential and power of leadership training, PLI was founded with a vision to provide accessible solutions that unlock the success of businesses of all types and sizes.

Meet Our Team

We are Coaches, Entrepreneurs, and Educators

Our team has extensive experience in executive coaching, founding high growth businesses and interactive e-learning content development.

We are committed to offering our clients tailored and cost-effective growth solutions that empower individuals and businesses to achieve their full potential.
pic hero trevor


Trevor Throness

Trevor is a veteran coach and keynote speaker, the author of the book “The Power of People Skills”…
Justin Mitchell


Justin Mitchell

Justin is a serial entrepreneur in real estate brokerage, property management and…

Learn and Grow with Us

Why Businesses And Individuals are Choosing PLI

Join over 20,000 satisfied clients who’ve transformed their skills through our coaching programs, resources, and continuous support. Start your journey today!
Reason #1

Time-Tested Approach

Proven effective over two decades, our training will set you on a path to success.
Reason #2

Engaging Online Courses

Flexible, practical, and self-paced learning – the perfect formula for busy professionals and teams.
Reason #3

Expert-Led Coaching

Expert guidance and actionable feedback to help you reach your professional goals.
Reason #4

Supportive Community

Connect with their peers, share experiences, and receive support from fellow professionals.


Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
Group 89
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Group 89
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
Group 89
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
Group 89
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
Group 89
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Group 89
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
Group 89
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Group 89
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Group 89
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
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Start Learning Today

For Individuals

Unlock your potential and accelerate your career with sought-after management and leadership skills.


Transform Your Organization

For Teams

Book a consultation to discuss your challenges and discover how we can help you build a winning team.

Trevor Throness

CEO and Senior Instructor

Trevor Throness​

Trevor is a veteran coach and keynote speaker, the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.
Justin Mitchell

President and COO

Justin Mitchell

Justin is a serial entrepreneur in real estate brokerage, property management and private equity. His companies have achieved over $2 Billion in sales and have over $1.2 Billion in assets under management. Justin also makes impact investments in fair trade farming, low-income housing and public washrooms in West Africa.