Trevor Throness

Trevor is Professional Leadership Institute’s CEO and Senior Instructor. He is a veteran coach and keynote speaker, the author of the book “The Power of People Skills”.
Featured in:

Trevor's Services



  • Figure out your strategy
  • Implement the tools you need to grow
  • Get everyone singing off the same song sheet
training icon


  • Learn how your team is hard-wired and how they communicate
  • Understand each person’s strengths and weaknesses
  • Enhance team communication
keynote icon


  • See important things said that need to be said by someone other than you
  • See your company laughing and learning
  • Use your keynote to reach business objectives

Trevor Wrote the Book on People Issues

Handling people issues is every leader’s major headache. it’s what takes up the majority of their time and – more importantly – the bulk of their head space. Every leader can and must develop this most important of all management skills.

The Power of People Skills will teach you that there’s one primary difference between a great culture and a poor one; a great culture insists on having star players in every key seat, and a poor culture tolerates under performers.


About Trevor

Trevor has been a coach to companies in growth since 1998. He is the co-founder of the Professional Leadership Institute, and the creator of the 12 flagship leadership courses featured by the institute.

Trevor is the author of “The Power of People Skills” (Career Press, USA), and has written for or appeared in publications like Forbes, Inc, Entrepreneur, Chief Executive, The New York Post, The Globe and Mail, and many more.

Trevor is also the creator of the DISC Personalities personality assessment which has been taken by tens of thousands of participants from all over the world.  You can take the assessment here:

Trevor is also a speaker and has keynoted and facilitated workshops for countless corporate events.

In addition, Trevor has implemented his Professional Leadership systems with hundreds of companies over more than two decades.

Trevor lives just outside Vancouver Canada with his wife Jenn, and together they have four kids (the best leadership training opportunity available anywhere!)

Coaching Tips

Get weekly coaching tips, articles and business ideas delivered to your mailbox.

What Clients Have To Say About Working With Trevor

The PLI program was invaluable to our network. The range of topics delivered, the open dialogue, experience, and examples that Professional Leadership Institute brought to each session were outstanding and provided a path for our Franchisees and Managers to look at Leadership, Coaching, and connecting with their teams in a new light. Many of our franchisees and leaders have implemented these strategies in their bakeries and have seen immediate results—particularly as it relates to understanding their teams better on the STAR chart and getting comfortable with having difficult discussions. We highly recommend this program to those considering it. Thank you, Trevor!
Michelle Chudoba, COBS Bread
“We have locations around BC and Alberta, so getting people on the same page can be very difficult… Until now. Our entire management team and location managers take the same great courses from PLI and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together! I would highly recommend PLI to help your team move forward!”
Jason Fawcett
Jason Fawcett
"We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result."
Daryl Verbeek
Trevor has been a huge help in sorting out our growth issues, especially on the people side. Trevor has strong relationships with our management team. He’s someone that I can trust to bring an objective viewpoint to any situation. He’s funny and can connect with anyone at any level in our business. He’s a great facilitator of our planning meetings. He’s become a great friend and mentor. I would highly recommend Trevor to any company in growth”
Dave Van Belle
Trevor has an incredible gift for knowing what leaders and their companies need to get to the next level. He has become a great friend who always tells me the truth and doesn’t beat around the bush. Trevor has done so much to change my business and personal life for the better. I’ve worked with him since 2009 and plan to work with him for many years to come. He is a rock star at what he does!
Derrick Westbrook
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
"Working with Trevor has been an absolute joy. I had no idea that running a business could be as fun and as exciting as it is until I met Trevor.  In less than 18 months of working with him, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business."
Justin Bontkes
“Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical, and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.”
Stan Pridham, Founder KMS Tools
“We decided to use Trevor's methodology in our full-service law firm.  At first, we resisted, telling Trevor, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.”
Doug Lester
"Trevor's strategic and aggressive focus in the area of people and company alignment has helped our extremely fast growing business become what it is today.  I've experienced PLI's approach first hand and it's been crucial to sustain our growth.  I can't imagine a business that wouldn't benefit greatly from Trevor's help."
Brian Antenbring

Trevor's Leadership Tips

A Simple Delegation Principle

If you have people reporting to you, or if you’re a parent, you’re going to be delegating.  You may do it well, or you may …

Learn More →

When It Isn’t Quite Good Enough

My wife was away visiting family this past week, and my life and our home began a slow devolution back to my bachelor days. Clothes …

Learn More →

The One Thing Your Organization MUST Have In Order To Win

Here’s the ONE THING your team MUST HAVE if you’re going to win!

Learn More →

The ONE Qualification To Use When Promoting Leaders

There is one quality above all others that you should use when considering promoting leaders to higher levels of responsibility. Just one.

Learn More →

A Quick Team Leadership Health Checklist

How is your team doing? We all go for physical checkups. How about checking the leadership health of your core team?

Learn More →

A Different Approach to Goal Setting

We’re still in Q1 with lots of time to envision changes for the year! You may have already set your goals and you may also …

Learn More →
Scroll to Top