Catherine Reitman, the Workin’ Mom

Profile

Resilient, determined, raw, and authentic. These are only a few words to describe Catherine Reitman, the American-Canadian actress who is best known as the showrunner for the dramedy, Workin’ Moms.

As the daughter of film director, Ivan Reitman, Catherine is no stranger to Hollywood. Her acting appearances include popular TV shows like Black-ish and It’s Always Sunny in Philadelphia. She also appears in movies such as Knocked Up and Friends with Benefits.

After these brief onscreen stints, Reitman became what she describes as an out of work actress. So instead of turning to Hollywood for more roles, she decided to tell her own stories. The result: a successful TV show featuring the commiseration of motherhood. The female dominant cast and production show would go on to catch the attention of streaming giant, Netflix. Reitman, along with her husband and actor, Philip Sternberg, both star in her show.

 

‘Workin’ Moms’ – TV Show

Workin’ Moms is Reitman’s show that doubles as a narrative about their own life as a mom. Filmed in Toronto, Ontario, the show follows the lives of three career driven moms as they navigate relationships, families, high-flying careers, and post partum depression. The show’s story is authentic, as it paints the nuanced realities of women who juggle a babies and career.

FX originally bought the show concept.[1] However, after developing some of the show, the network decided not to air it. This did not deter Reitman. Instead, Reitman continued to shop the show around until Canada’s largest broadcaster, CBC, picked up the show. Three seasons in, Netflix picked up the show and has since been renewed for two more seasons.[2] In the golden age of television, the show is one of a few with a female dominant cast and production, something which Reitman is always cognizant of ensuring.

 

Women’s narratives in film versus real life

Hollywood, like many other businesses builds its success on delivering stories that are popular with the audience. In an interview with Forbes, Reitman opens up about the difficulties and pressures felt with telling a story about motherhood from the perspective of a female. Borrowing from popular TV show, Breaking Bad, Reitman compares her character to that of Walter White. Audiences celebrate flawed characters like Walter while characters like Kate Foster are often held to a different standard. Audiences criticize the character because she does not fit the stereotypical mother figure that other shows portray. As a result, this expectation pressures writers and producers to create characters that cater to audience expectations. Thus, further perpetuating the model mother or women in film.

Additionally, other popular TV shows featuring a working mom focus more on their success than the struggles. Vox’s article on the show highlights how working moms in other shows, like Meredith Grey of Grey’s Anatomy celebrate women but only as they adopt being one of the boys to climb to their success. These shows blatantly ignore all the research and literature that highlights the challenges and burden women take on by having it all. This gap in representation gives way for writers like Reitman to really showcase their narrative.

Because according to Statista, women still watch on average 2.61 hours of TV per day, only half an hour less than men. This equates to over 950 hours per year of content, little of which are truly representative of the more controversial and provocative narratives surrounding a female protagonist. Moreover, Netflix’s user base is reportedly dominated by female viewers at a 51:49 ratio. Thus, more reason for the streaming giant to sign on content that appeals to their audience.

 

Women in the film industry

Reitman has no hesitations with having an all women writers room for the show. Approximately 69% of the cast and crew are women.[3] What proved to be the greatest challenge was having an all women production team. In attempting to fill all production roles with women, it became evident that there is an experience gap in the industry. Despite this, Reitman has hired women with less experience and has touted that taking this risk has always paid off.

This presents an important point in how to break the cycle that perpetuates gender gaps. By taking a chance on a less experienced woman, Reitman is effectively levelling up the playing field for the candidate. This helps build out the candidate’s portfolio by arming her with valuable experience in an award-winning TV show. If more leaders take these risks, it will open more doors for diversity and inclusion at all rungs of an organization.

Additionally, Reitman praises the dynamics of a set that is predominately women. In comparing to her other production experiences, she describes the set as efficient, warm, and understanding. This speaks to great amounts of the importance of diversity in teams in all organizations.

[1] “Catherine Reitman Proves That Women Led Production Leads to Netflix & Success,” Laura Youngkin, February 22, 2019, https://www.forbes.com/sites/laurayoungkin/2019/02/22/catherine-reitman-proves-that-women-led-production-leads-to-netflix-success/#3f6cef88525a, accessed June 28, 2020

[2] “Workin’ Moms Has Already Been Renews for a Fifth Season,” Elena Nicolaou, May 12, 2020, https://www.oprahmag.com/entertainment/a32435137/workin-moms-season-5-release-date-cast-news/, accessed June 28, 2020

[3] “Catherine Reitman Talks New Season of ‘Workin’ Moms’,” May 4, 2020, https://cheddar.com/media/catherine-reitman-talks-new-season-of-workin-moms, accessed June 28, 2020

Recommended Resources:
 

Uncover your strengths and weaknesses with our complimentary assessment. Boost your effectiveness at work and with your team.

Free Resource Library
Access our extensive collection of valuable resources for instant support in your personal and professional growth.

Explore Our Course Library
Enhance your leadership skills with our diverse selection of courses. Take your abilities to the next level and become a more effective leader and team player.

Testimonials

Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
Scroll to Top

Start Learning Today

For Individuals

Unlock your potential and accelerate your career with sought-after management and leadership skills.

 

Transform Your Organization

For Teams

Book a consultation to discuss your challenges and discover how we can help you build a winning team.

 

Sign Up For Weekly Tips!

Get Weekly Coaching Tips Straight To Your Inbox Every Monday.