Top 5 Courses for Franchisees

If you’re a franchisee, your franchisor is there to help.  However, you and your franchisor have distinct roles.

The franchisor’s role is to:

  • Build a strong national brand
  • Provide systems to enable you to grow

The franchisee’s role is to:

  • Build a growing base of happy customers
  • Run a profitable business.

It’s not the franchisor’s job to figure your business out.  You have to do that.  To do that, you need further training.

Like every business owner, you have learning options.  You can:

  • Piece it together for free using YouTube
  • Upend your life by taking expensive, formal, university classes
  • Engage in online e-learning

The advantage of e-learning is that you can study on your own time, from anywhere, at your own pace.  You will learn from industry professionals instead of theories out of books.

So, here is our list of five great e-learning courses that are relatively short (between two and three hours), certificated, affordable, and very practical:

Course #1: How to hire A-players

Hiring is one of the most important activities any organization engages in, and one of the least understood.

The team you build around you in your franchise is absolutely key to your success.  But do you have any training in how to do it?

This course covers the entire hiring process, from sourcing, screening, interviewing and reference checking.  It also includes cheat sheets and templates.

You can see more about the course here:

Course #2: Dealing with underperformers

If you’re a franchisee, you’re going to have to have talks with underperformers.  Some of these talks feel scary at first.

In this course you will learn to diagnose the reason behind the underperformance.  You will also learn how to prepare for and conduct difficult conversations.  This is a key skill that every franchisee needs to have.

In addition, you will learn a variety of possible responses you may receive from underperformers and how to respond to them effectively.

Learn more about dealing with underperformers here:

Course #3: Coaching based performance reviews

The traditional performance review is dead and dying.  Managers hate doing them, and employees hate receiving them.

Managers are tired of the lengthy preparation required to do a performance review.  By the end of the process they feel that nothing meaningful has been accomplished.

Employees dislike them because the idea of getting a pass/fail grade once per year just doesn’t cut it in the age of social media where instant responses are expected, and feedback is taken for granted.

Plus, your business is moving way too fast to take days out to conduct old school performance reviews.

Coaching is a much more effective and useful way of seeing your underperformers pick up their game and your best performers get even better at what they’re already good at.

In this course, you’ll learn how to use a very simple one-page coaching form called “coach and connect.”  The idea is to learn how to have frequent, informal, coaching conversations with employees, and address the important issues that get lost in the process of conducting traditional performance reviews.

The course comes with cheat sheets and templates.  Find out more about coaching based performance reviews here:

Course #4: Enhancing your career through delegation

Unless you want to work in your business every minute of every day, you’re going to have to learn how to delegate work to other people.

This isn’t something that comes naturally.  It’s a still that you have to learn.  And to learn, you need training.

This course teaches the 3 simple steps to effective delegation.  It’s quick and comes with downloadable templates and cheat sheets.  Read more about it here:

Course #5: Discovering and implementing core values

The most powerful culture tool you have in your franchise isn’t your brand, and it isn’t your product offering either.  It’s discovering and implementing core values in the business.

This course teaches how to discover your core values, how to make them memorable, and how to make them come alive in your franchise.

It’s a quick course and comes with downloadable templates and cheat sheets.

Find out more about it here:

In summary:

It’s the job of the franchisee to build a growing base of happy customers, and to run a profitable business.  So, you must continually upgrade your skills, because building your business is your job, not your franchisor’s job.

Online courses are a simple, affordable, and effective way to build your skills without the cost and time required to attend formal schooling.

The top 5 courses for franchisees are:

  1. How to hire A-players
  2. Dealing with under performers
  3. Coaching based performance reviews
  4. Enhancing your career through delegation
  5. Discovering and implementing core values

Additional  resources

Thanks for reading this article on The Top 5 franchisee courses.  Below are additional resources from Professional Leadership Institute, the global provider of online human resources and leadership tools:

  1. Four questions to use to assess the effectiveness of your team

2. Understanding and managing employee turnover and attrition

3. Redundancy and leadership: How to become superfluous

The four basic steps to delegation

Recommended Resources:

Uncover your strengths and weaknesses with our complimentary assessment. Boost your effectiveness at work and with your team.

Free Resource Library: Access our extensive collection of valuable resources for instant support in your personal and professional growth.

Explore Our Course Library:

Enhance your leadership skills with our diverse selection of courses. Take your abilities to the next level and become a more effective leader and team player.


Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
Scroll to Top

Start Learning Today

For Individuals

Unlock your potential and accelerate your career with sought-after management and leadership skills.


Transform Your Organization

For Teams

Book a consultation to discuss your challenges and discover how we can help you build a winning team.


Sign Up For Weekly Tips!

Get Weekly Coaching Tips Straight To Your Inbox Every Monday.