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February 2022

Disruption

What is Disruption or Disruptive Innovation in Business?

One of the most popular modern theories in business is Clayton Christensen’s disruptive innovation. The theory made its first appearance in Christensen’s 1997 book, The Innovator’s Dilemma. Since then, business leaders and academics use the theory to understand how disruption occurs and how new businesses can enter a market and rise to the top. Typically,

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