3 lessons on leading through a pandemic with Christian Klein, CEO of SAP

Christian Klein

In 2019, after 17 years of stellar growth under Bill McDermott’s reign, Christian Klein was ushered in alongside Jennifer Morgan as co-CEO for one of the world’s largest software companies, SAP. Shortly while after, Jennifer Morgan stepped down, leaving Christian Klein to helm the company alone in the face of an emerging global pandemic. Klein’s singular role as the leader marks a return to the company’s roots; for years, the German headquartered company was led by an American.

Klein joined SAP in 1999 as a student. He quickly rose through the ranks to take on many critical roles at the large software firm. From serving as the Chief Financial Officer at SuccessFactors between 2011 to 2012 to landing the role as Chief Operating Officer in 2019, Klein has seen the company through its growth period and many acquisitions. His long tenure at the firm positions him to understand the core competencies of the business. He comes to lead SAP at a time where migrating to cloud is imperative and regaining their client confidence is paramount. We take a look back over the past few years and draw out some key business leadership lessons from Klein.

1. Have a plan and stick to it

Following the shoes of a business magnate is no easy feat. By the time he stepped down in 2019, McDermott had grown SAP from a $39 billion to $156 billion. In October 2020, in light of the pandemic and despite the global move to digital, Klein slashed SAP’s financial forecast, providing a more conservative view of the company’s short-term financials. He recognized that the company was behind in cloud and that migrating their customers at rapid speed would come at a short-term cost. Such forecasts didn’t fare well with investors, leading the firm’s share price to drop 22%.[1] However, Klein stayed his course, recognizing the need for their new strategy to unfold.

Today, SAP continues to see revenue growth, casting aside investor doubts. It’s gaining traction in their growing cloud business. Additionally, it’s shed some business units that do not have direct and immediate benefits to their model. All of this speaks to Klein’s steadfast hand in his strategy and not giving into mounting pressures from the media. It also speaks to his instincts for what SAP needs after a decade of acquisitions.

2. Remote work conditions requires extensive communication

Klein took over as the sole CEO right as the pandemic shut the world down. This means minimized facetime with his employees and clients. With a significant portion of his client base in the US, the German-based CEO didn’t have means to connect with his stakeholders in a meaningful manner. Through this, he has recognized the importance of communicating often to his people.[2]

Like anyone who started a new job or role during the pandemic, it is incredibly difficult to build connections and establish yourself. Even as the top leader, Klein was not immune to this. Communicating often and frequently is one way to help bridge the gap to your teammates. This also means having a blend of personal and frequent communications.

3. If you have to do it fast, still do it right

When the pandemic hit, SAP mobilized to help their clients safely continue their business. For many businesses, this meant finally migrating many of their clients to the cloud. As Klein and the team worked through their long list of clients, it became apparent that a fulsome approach to transformation is needed in order for businesses to be successful.

The pandemic forced organizations to digitize their operations at warp speed. Whether it is equipping employees with technology to work from home or bringing all their operational processes online, many leaders were forced to push forward with their digital transformation agendas that have historically taken a back seat. Doing something quickly still requires that you do it thoughtfully. Which means not cutting corners and taking a critical lens to the work required. In Klein’s observations, the clients that did not transform their core business were left with a system that was still suboptimal.

[1] Can SAP’s new boss reset its business model? (10 December 2020), https://www.economist.com/business/2020/12/12/can-saps-new-boss-reset-its-business-model Retrieved December 28, 2021

[2] SAP CEO Christian Klein looks back on his first year, (4 May 2021), https://techcrunch.com/2021/05/04/sap-ceo-christian-klein-looks-back-on-his-first-year/ Retrieved December 28, 2021

Additional sources:

Christian Klein: the ‘details guy’ who has to fix SAP (30 October 2020), https://www.ft.com/content/fbaabe9d-c7e6-4d32-b6fd-78c546818bc9 Retrieved December 28, 2021

Recommended Resources:

Uncover your strengths and weaknesses with our complimentary assessment. Boost your effectiveness at work and with your team.

Free Resource Library: Access our extensive collection of valuable resources for instant support in your personal and professional growth.

Explore Our Course Library:

Enhance your leadership skills with our diverse selection of courses. Take your abilities to the next level and become a more effective leader and team player.


Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
Scroll to Top

Start Learning Today

For Individuals

Unlock your potential and accelerate your career with sought-after management and leadership skills.


Transform Your Organization

For Teams

Book a consultation to discuss your challenges and discover how we can help you build a winning team.


Sign Up For Weekly Tips!

Get Weekly Coaching Tips Straight To Your Inbox Every Monday.