New Hires: A Business Coach’s Best 5 Tips for Attracting Them

Sign Up For Weekly Tips! Get Trevor’s Weekly Tips Straight To Your Inbox!
two men trying to figure out how to source great new hires

Right now I’ve got a mole problem.  They’re demolishing my yard. I’ve tried everything and I can’t catch them.   But I know that if they are so foolish as to invade my uber competent neighbour Randy’s yard, he’ll be on it and it will get done and they will quickly be ex-moles.  I feel like Churchill during WWII scheming about how to suck America into the fight!

And why Randy?  Because we all need A-players in key roles.  When you have the right person on the job, everything feels better.  Things get done, new ideas get stirred into the mix, and we all move forward.  Without them, nothing works.

Everywhere I go right now, sourcing good people is the number one issue on everyone’s mind because we’re in one of the tightest labour markets in modern history, for the time being anyway.

So if you’re struggling to source, hire, and retain good people, here are some tips to consider:

1. Do you have strong people in leadership to guide your new hires?

Who your existing people are really matters.  Here’s how it works on the ground.

It’s a small world, and word gets out on the street about what your organization is like to work for.  A prospective employee is chatting with someone who knows your culture.  Then they either think:

Sounds intriguing.  What great people!  I’d like to be part of that team!

or

I’d NEVER work for that guy.  I’ve heard about what a jerk he is.  I’m going elsewhere.

The best people are attracted to the best cultures.  Period.

If you have jerks in leadership. attracting people is going to be very tough, and if you’re chronically understaffed, make sure this isn’t the problem or a big part of it.

2. You’re in competition for internal people, not external business

Unless you’re an airline or in another tough industry, your problem is not trying to sell what you’ve got to your customers.

Your challenge today is to recruit the best people so you can deliver the business that customers are pounding the tables for.

For the first time in my recollection, the customer isn’t really king anymore.  The supplier is king, and the customer often has to take what they can get.

Recalibrate your focus and find those great people.

Remember Packard’s law:  “No company can grow revenues consistently faster than its ability to get enough of the right people to implement that growth.”

In other words, run out of A-players and growth stops.  Find them and growth soars.

3. The best new hires are already working somewhere else

They’re not scrolling through want ads because they’ve been fired or laid off (mostly).  They’re productively working somewhere else.  And here are the reasons they’re thinking about leaving:

  1. They don’t feel appreciated
  2. They’re bored and need a new challenge
  3. They’re working with or for a brilliant jerk

It’s your job to seek them out, build a relationship, and pull them to your team.

Who would you love to have on your team?  Contact them.  Appreciate them.  Get them excited about a new challenge working an exciting new team. Yours!

4. Review your compensation structure

Maybe the person you’re looking for won’t come for the money you’re offering.  Inflation is upon us, so make sure your compensation package is up-to-date and hasn’t fallen behind.

5. Get creative with your recruitment strategy for attracting new hires

That means moving beyond want ads.  Here are some rapid-fire ideas for attracting new hires:

  1. Build a mind map.  Get in a room with other people and brainstorm for names.  Look for both centers of influence (someone who can help you find someone) and direct prospects for the job.
  2. Offer an internal bounty.  Make an old-style western ‘wanted’ poster.  Let your team know who you’re looking for and ask for their help.
  3. Offer a recruiting fee.  Offer to pay internal people a fee if they bring you the right person.
  4. Hire a recruiter.  Consider the TEEMA group or another great staffing solutions company to assist.  The cost is worth it when you find the right person.
  5. Make a video for social media.  Have fun with it.  Show why your work culture is superior to other available choices.= in a fresh way.
  6. Put on or participate in a job fair.
  7. Seek out a local university, college, tech school, or high school.  Make friends with the teachers.  Get an opportunity to pitch their students.  Start with them younger and train them into your ways.

In the past, we’ve been great at finding customers.  Now it’s time to repurpose those skills to find the talent that will bring us to the next level!

Take the free preview for my course on “How to Hire ‘A’ Players” today!

 

Trevor Throness thinking about new hires

Trevor Throness is a speaker, consultant, and author of “The Power of People Skills.”  He is also co-founder and senior instructor at www.professionalleadershipinstitute.com https://www.professionalleadershipinstitute.com/

Find more about “The Power of People Skills” here: https://www.amazon.com/Power-People-Skills-Dramatically-Performance/dp/1632651068

Recommended Resources:
 

Uncover your strengths and weaknesses with our complimentary assessment. Boost your effectiveness at work and with your team.

Free Resource Library: Access our extensive collection of valuable resources for instant support in your personal and professional growth.

Explore Our Course Library:

Enhance your leadership skills with our diverse selection of courses. Take your abilities to the next level and become a more effective leader and team player.
Written by Trevor Throness
Trevor is a veteran coach, keynote speaker, and the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.

Testimonials

Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
Scroll to Top

Start Learning Today

For Individuals

Unlock your potential and accelerate your career with sought-after management and leadership skills.

 

Transform Your Organization

For Teams

Book a consultation to discuss your challenges and discover how we can help you build a winning team.

 

Sign Up For Weekly Tips!

Get Weekly Coaching Tips Straight To Your Inbox Every Monday.