Listen to Audiobooks in Your Car

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Our world is changing so fast that if you’re not learning and growing, you and your business are in trouble.  Somewhere out there in your industry, someone is learning something new that is giving them a competitive advantage (maybe right now, as you’re reading this)

So my suggestion for you today is that you stop listening to the radio on the way to and from work and begin listening to audio books in your car.  You can pick them up from the library, buy them in hard copy or download them to your iPod.

A typical MBA program consists of about 400 hours of lecture time.  Then consider that a lot of those lectures aren’t really relevant to you, but have to be endured so that you can jump the hoops and pick up your credentials at the end.

If you have a 20 minute commute two times a day, 5 days per week, and you use that time to listen to audio books, you’ll get an MBA every 2 ½ years.  You’ll quickly become an expert in whatever field you choose to study, and you’ll give your company an incredible competitive advantage.

As Eric Shinseki remarked to his colleagues when he took over as chief of staff of the U.S. Army after 9/11, “If you don’t like change, you’re going to like irrelevance even less.”

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Written by Trevor Throness
Trevor is a veteran coach, keynote speaker, and the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.

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The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
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President, Kelson Group
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We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
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Daryl Verbeek
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Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
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Brian Antenbring
Founder, TEEMA
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Aaron Gillespie
President, COBS Bread
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