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S.W.A.T. Selling

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Many sales evaporate because we make the mistake of selling something that we hope to have in the future. Here’s how this can sound:

Next month we are getting in an amazing product that you will love!
Next week, this may be on sale!
Maybe we could order something in for you!

In inventory terms, there is F.I.F.O, (first in, first out) but many times it’s F.I.S.H. (first in, still here). So remember SWAT selling:

Sell

What’s

Available

Today

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Written by Trevor Throness

Trevor is a veteran coach, keynote speaker, and the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.

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