That time I joined the club of terror

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25 years or so ago I left a good paying corporate job to get into my own business. In order to buy it, I had to put up my paid off house as collateral against the loan.

My first job was to sell 30 seats for $3000 a pop to attend a leadership course that I also had to teach (and knew next to nothing about). Some of you were there; sorry about that 🙂

This was pre-internet. I had pages of cold leads to call through, many of whom told me to bug off and quit being a pest, but I had to keep calling anyway. I HAD to make those sales.

The alternative was to go home and tell my wife that the business failed, I had to find a job, oh, and also that we had to now move out of our house and find a rental to live in.

The upside was that I could generate $90K in just a few week’s work and gain some breathing room before attacking the next task.

This kind of pressure has a wonderfully clarifying effect on the mind. It was also my most effective sales time ever, although I’ve been in sales for a long time. I should add that I sold all 30 seats. What choice did I have?

The reason this worked is because I had two critical components that every successful person needs to have in order to win.

The first one is fear. If you don’t feel any fear, there’s nothing driving you. You need to be – at least concerned – that you could fail, look stupid, get fired, or in my case, be homeless and a failure.

The next component is hope. You also need the feeling and certainty that you could win. You could be praised, move up, make more money, make a difference, or whatever it is that defines a win for you.

If you’ve lost hope, you’re not going to move forward.

If you’ve lost fear there’s nothing driving you to innovate, get busy, and be productive.

What’s missing for you or your team? Do you/they have appropriate levels of fear (not paralyzing, but motivating). Do you/they have the hope that they could crush it and be heroes?

If it’s all fear, it isn’t going to work. If it’s only hope, it probably won’t work either. You need both.

Diagnosing this will make a big difference in the productivity levels of both you and your team.

Getting ahead is about getting started.

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Written by Trevor Throness
Trevor is a veteran coach, keynote speaker, and the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.

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The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
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COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
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We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
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