The Number One Simple Way To Retain Your A-Players

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This is big on everyone’s mind right now.  Maybe you’re an A-player thinking about moving on.  If so, keep reading.

You can have employee satisfaction surveys and everything else, but at the end of the day, it boils down to one thing.


Overwhelmingly, out of all proportion, more important than any other single factor.

More important than money.  Yes.  Stop shaking your head.

More important than cool offices, free lunches, remote work opportunities, foosball in the staff room and on and on.  Here it is:

Do employees like and respect their direct supervisors?

That’s it!

Research shows this to be true again and again.  Here’s an article by Gallup that you really should read if you think I’m exaggerating.  They show the actual numbers after having surveyed… 27 million people!  Fairly thorough.

How are you investing in your front line managers?

You should be spending as much time thinking about this question as you spend thinking about your customer/client.

Because if your employees are happy and positive, your customers will be too.  Happy employees treat clients well.  Unhappy ones dump on customers.  I know this because literally every place I shop I always ask, “So, is this a good place to work?”  And I find out quickly what they think about their direct supervisor.  It’s hilarious.  And incredibly revealing.  And I mostly get pretty anemic responses!

How employees feel about their direct supervisor is the #1 factor effecting their retention and performance

Have I said that clearly enough yet?

So, do you:

  • Spend TONS of time talking and thinking about who to promote?
  • Hold empty spots open until you find someone outstanding?
  • Have the best possible leadership training available for them when they get there?

How are you teaching your leaders to be… leaders?

Now, you don’t write free tips every week in order to get rich (I have about 600 archived here on this site which you can explore btw).  I do what I do because I sincerely want to help!  Especially at my life stage.  If it weren’t for that, I really don’t need the hassle anymore!  I can put macaroni on the table whether or not you buy from me 🙂

And I don’t use this platform to pitch you on what I do very often.

But I have to remind you that I do offer world class leadership training that blends online and live components where everyone from CEOs to any frontline supervisor can get trained in the skills that they need to retain great people and build awesome teams.

Everyone can earn a certificate in Leadership Fundamentals:

Leadership Fundamentals 2

Here’s what a client sent me this past week about his experience with the Professional Leadership Institute:

“We have locations around BC and Alberta, so getting people on the same page can be very difficult… Until now.  Our entire management team and location managers take the same great courses from PLI and then meet monthly online with our coach to apply it to our situation.  

People are engaged, the courses are excellent, we love our coach, and we are all learning together!  I would highly recommend PLI to help your team move forward!”

-Jason Fawcett, President of the Kelson Group

I offered similar in person training over 20 years ago and charged over three times as much per seat  then than what I charge today NOT ADJUSTED FOR INFLATION!  Online learning has made everything so much more affordable, and learning/retention rates shoot up as well.

You should be spending GOBS of time building up this generation of leaders.  Your survival, let alone your success, depends on it.

If you want to book a no obligation, no hard sell discovery call to find out what it’s all about, check us out here, and explore our courses and offerings too.  Or call/text me directly at 604 614 6167.

Getting ahead is about getting started!

Trevor head shot in office 1

Trevor Throness is a speaker, consultant, and author of “The Power of People Skills.”  He is also co-founder and senior instructor at

Find more about “The Power of People Skills” here:

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Written by Trevor Throness
Trevor is a veteran coach, keynote speaker, and the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.


Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
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