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Who Is Your Who?

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Every efficiency program that I know is based on the 20/80 rule. 20% of your efforts bring 80% of your results.

Nowhere is this more relevant or profitable than in figuring out who your perfect customer is. Your perfect customer*:

Buys for maximum profit
Buys in the quantities that make sense for you
Appreciates who you are and what you do

We spend a lot of time selling to customers that aren’t really our ‘who’. Changing that equation and zeroing in on selling to your unique, perfect audience can be the key piece in changing your results.

Focus on your ‘who’!

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Written by Trevor Throness

Trevor is a veteran coach, keynote speaker, and the author of the book “The Power of People Skills” released by Career Press NY in 2017. He’s also written for or been featured in places like Forbes, Inc, The NY Post, The Globe and Mail, Entrepreneur, CEO Magazine, and numerous podcasts and interviews.

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COBS Bread

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We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!

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Our culture has taken major steps forward this year with Trevor’s help. He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.” We would highly recommend Trevor.

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