Last week I flew from 24 degree sunny Palm Desert (amazing) to 8 degree atmospheric river Vancouver (jarring) and drove directly to Whistler to spend a couple of days in the snow with the incomparable Infinity Properties.
We did some work, we shared a beautiful dinner, and we spent a full day relaxing together, grabbing coffees, deepening relationships, and taking advantage of all that Whistler offers.
People were happy and talked so positively about their company and work environment. They built relationships and had a great time.
And I thought to myself, “A fantastic culture is the last frontier of competitive advantage.”
Here’s a picture of CEO Tim making some remarks at dinner:
Elon Musk recently said that a person living today deep in the Amazon jungle with access to Starlink has more access to intel than the president of the U.S. had in 1980. We all have more information than we know what to do with. We’re drowning in it.
That means we sell mostly the same products and services as everybody else. Our competitors know every single thing that we know. There are no secrets.
The one thing that sets you apart is your work culture.
With it you attract and retain the best people, have the best employee engagement, and the highest productivity. Your positive culture naturally repels the jerks. Plus, you get to enjoy coming to work every day.
So ask yourself how you’re going to invest in your people and culture in 2024.
As Peter Drucker, the greatest management consultant of the past century put it:
Culture Eats Strategy For Breakfast