What is the “Eat That Frog” Productivity Strategy?

eat that frog productivity strategy

Eat That Frog is the perfect productivity strategy if you find yourself constantly procrastinating the worst task on your to-do list. While no one wants to do things they don’t enjoy, some people believe that tackling them first allows you to focus on the fun things for the rest of the day. In the end, there are countless other strategies you can use so you can find one that adapts to your needs.

Key Takeaways

  • As humans, we tend to want to leave the hardest thing for last, mostly because we simply don’t want to do it. Eat That Frog says that the opposite, doing it first, might actually be more beneficial.
  • Some people believe this technique works wonders, while others think it’s not as beneficial and that doing what you love first puts you in a better frame of mind for future tasks. 
  • Eat That Frog is part of a book written by Brian Tracy that gives 21 strategies to help you stop procrastinating. 

What is the Eat That Frog technique?

Don’t let the funny name distract you from the way this productivity strategy can change the way you work forever. The idea behind the phrase Eat The Frog actually comes from a quote once said by Mark Twain. The quote goes “If it’s your job to eat a frog, it’s best to do it first thing in the morning”. At first glance it might seem completely unrelated to productivity, but it actually makes a lot of sense.  

The idea of having to eat a frog, in Mark’s case we’re going to assume he means a live one, is the last thing any of us would want to do. So it would make sense to get the task we want to do the least out of the way first. From there you just have to focus on the easy thing, and the things you actually enjoy doing. 

In practice the Eat That Frog strategy states that you should make a to-do list, choose your frog (the task you absolutely hate doing) and just focus on that first. 

Who is Brian Tracy?

Brian Tracy is the author, researcher, and CEO credited with coming up with, and naming, the Eat That Frog strategy. He first mentioned it in his bestselling book Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time where he goes over several different strategies for productivity. With over 3000 reviews on Amazon alone it’s certainly a book you should invest in if you’re looking to help with procrastination issues. 

Brian Tracy has spent the last 30 years honing in on his leadership, strategy, goal setting, and psychology skills. He has been a keynote speaker at thousands of conferences and has shared his knowledge in over 70 countries. Today, he runs 3 different companies and continues to spend his time sharing his knowledge on how to succeed at work and in life. 

Does the Eat That Frog technique actually work?

Depending on who you ask the answer might be yes or no. We know that’s not helpful at all. But let’s look at both their arguments. Those that say it does work tend to think about the process from a more biological (to put it somehow) point of view. They seem to believe that as humans we tend to gravitate away from the things that are hard (there’s some correlation to hard things being dangerous that’s left over from our caveman days). 

But, think back to the times you can recall when you actually did the hard thing first thing in the day. Maybe it was getting your workout done and dusted before breakfast, or coming into the office freshly rested and tackled that complicated report you’d been putting off. The feeling of satisfaction, and the lowered anxiety of knowing all you have to do now is the easier thing, that can help motivate you to keep using this method in the first place. And if you’re doing it then it’s going to work. 

The other group of people think that this technique doesn’t really work. That’s because for them the idea of forcing yourself to wake up every morning knowing that the first task of the day is the one you hate the most isn’t the best way to start the day. They argue that instead of dreading the task you should instead start your day with things you enjoy. The frog will still be there when you’re ready but in this case you’ll have the positive mindset of knowing you’ve set yourself up for emotional success first.   

3 Other productivity strategies you should know about

When it comes to being productive there are countless distractions that can pull you away from the task. This is why figuring out a productivity strategy that works for you is key to accomplishing your goals.

But, Eat That Frog isn’t the only one out there. Here are some other popular options that might also work for you.

The Ivy Lee method

This strategy centers around making a to-do list, but also learning how to prioritize the items on that list. At the end of every day make a list of tasks you need to complete the next day. But, the catch is that the list can only have up to 6 items. This already forces you to really figure out what really is important and what isn’t. Then, take those items and arrange them from most important to least important. The next day start with item #1 but don’t move onto #2 until you completed the first one. Have anything left on the list at the end of the day? Move them to tomorrow’s list and start again.   

The Paperclip method

This is a great strategy if you’re more of a visual person. It involves setting two jars on your work table, one with several paper clips and the other one empty. The second you accomplish a task, no matter how small, you move a clip into the empty jar. Then you keep going until you’ve moved all of them. The secret of this technique lies in the act of repetition. The more you do something the more it’s ingrained in you and the easier it will come. You’re essentially tricking your brain into becoming more productive. 

The Pomodoro method

Do you normally get distracted a lot? By a text, social media, a message from a co-worker wanting to chitchat? If so, this might be the strategy for you. The Pomodoro method, instead of forcing you to focus for your whole work day, leans into the idea of distractions. So, how does it work? When you sit down to start a task, pull open a timer. Then you’re going to set it for 25 minutes. When the alarm rings you’re going to set it again but this time for 5 minutes. That’s going to be your break time. Watch that TikTok or answer that text, anything you want. Then you do it again. If you’re setting more than four 25 minute rounds in a row, up your 5 minute break time to 30 minutes on that fourth go. 

Related Readings

Getting People Right (GPR) is an educational website providing professionals from all types of businesses with practical education in entrepreneurial leadership. To keep evolving your leadership toolkit, additional GPR resources below will be useful:

Recommended Resources:

Uncover your strengths and weaknesses with our complimentary assessment. Boost your effectiveness at work and with your team.

Free Resource Library: Access our extensive collection of valuable resources for instant support in your personal and professional growth.

Explore Our Course Library:

Enhance your leadership skills with our diverse selection of courses. Take your abilities to the next level and become a more effective leader and team player.


Our Clients Love the Professional Leadership Institute

Your team will, too! Check out some reviews from our students.
The PLI program was invaluable to our network.
The range of topics delivered, the open dialogue, experience, and examples that PLI brought to each session were outstanding and provided a path for our Franchisees and Managers to look at leadership, coaching, and connecting with their teams in a new light. Many have implemented these strategies in their bakeries and have seen immediate results.
Michelle C.
COBS Bread
Highly recommend to help your team move forward
We have locations around BC and Alberta, so getting people on the same page can be very difficult... Until now. Our entire management team and location managers take the same great courses and then meet monthly online with our coach to apply it to our situation. People are engaged, the courses are excellent, we love our coach, and we are all learning together!
Jason Fawcett
President, Kelson Group
The result has been a transformation of our culture. 
We decided to implement PLI's strategies across the country in over 150 locations and over 3500 employees.  The result has been a transformation of our culture.  People's lives have been positively impacted - professionally and personally.  Morale is high and sales and profits are up as a result.
Daryl Verbeek
Daryl Verbeek
We’ve learned how to fix ongoing personnel issues once and for all
The roadmap laid out set our business up to quintuple in sales.  We've learned how to fix ongoing personnel issues once and for all, attract top talent, and spend our time focused on results, not internal staffing problems.  I highly recommend PLI to you - it's worked for us!
John DeJong
Satisfied Client
I had no idea that running a business could be this fun!
In less than 18 months of working with Trevor, he has transformed my business from being average to exceptional, where mediocrity is not acceptable, where being great is standard.  Working with PLI has allowed me to realize my dream of not simply owning a job, but owning a business.
Justin Bontkes
Principal, Caliber Projects
Our culture has taken major steps forward this year
Our culture has taken major steps forward this year with Trevor’s help.  He is funny, relatable, and his tools are very very practical and have helped us focus and upgrade our teams throughout our retail network. Trevor recently spoke to an employee group, and one person remarked, “I could listen to Trevor all day.”   We would highly recommend Trevor.
Stan Pridham
Founder, KMS Tools
The results have been remarkable
At first, we resisted, “This just won’t work with a law firm.” But we persisted and the results have been remarkable: our client base and profits have steadily improved, and staff engagement and morale is the healthiest its ever been.
Doug Lester
Partner, RDM Lawyers
Helped our fast-growing business become what it is today
I've experienced PLI's approach first hand and it's been crucial to sustaining our growth.  I can't imagine a business that wouldn't benefit greatly from his help.
Brian Antenbring
Founder, TEEMA
Provided practical ways to make positive changes
Trevor was incredibly well-received by the entire organization. He was able to articulate people issues that many of our franchisees were experiencing and provided them with practical ways to make positive changes. We have implemented the Star Chart tool across the organization and see it as vital to building happy, effective teams.
Aaron Gillespie
President, COBS Bread
Scroll to Top

Start Learning Today

For Individuals

Unlock your potential and accelerate your career with sought-after management and leadership skills.


Transform Your Organization

For Teams

Book a consultation to discuss your challenges and discover how we can help you build a winning team.


Sign Up For Weekly Tips!

Get Weekly Coaching Tips Straight To Your Inbox Every Monday.